Delta Center presents at Jus’ Blues conference for second year

Dr. Rolando Herts (right) presented at the Jus' Blues Music Foundation's conference with CEO and founder Charles Mitchell (center) and GRAMMY-nominated blues legend Bobby Rush.

Dr. Rolando Herts, director of The Delta Center for Culture and Learning at Delta State, recently presented at the “Blues Got A Soul” Technology Conference sponsored by the Jus’ Blues Music Foundation.

This is the tenth year the conference has been held, and this is the second year that Herts has represented The Delta Center at the conference.

The event brought industry professionals and aficionados together to discuss cultural heritage preservation and legal issues pertaining to blues music. The conference was held at Horseshoe Casino’s Bluesville event venue in Tunica, Mississippi.

Herts’ presentation focused on blues heritage partnerships in the Mississippi Delta led by The Delta Center. He spoke about the International Delta Blues Project, including the upcoming International Conference on the Blues, a public screening of the film “Take Me To The River” at GRAMMY Museum® Mississippi, and Delta State’s new International Blues Scholars Program, an online blues studies certificate.

The conference also featured GRAMMY-nominated blues legend Bobby Rush and Atlanta based entertainment attorney Jonathan Mason. The event was moderated by Charles Mitchell, CEO and founder of the Jus’ Blues Music Foundation.

Bobby Rush speaks to conference attendees before performing.

“For a second year, I invited Dr. Herts to present at the conference,” said Mitchell. “The Delta Center and Delta State University are continuing to provide great leadership in blues education and awareness of the importance of blues culture. We were excited to learn more about the good work that these organizations are doing here in the Mississippi Delta to preserve blues traditions.”

The conference was held in conjunction with the 16th annual Jus’ Blues Music Awards. The awards honored various music professionals who have contributed much of their lives to advancing and promoting blues music and culture.

This year’s honorees included Sly Johnson, Ruby Andrews, Zac Harmon, Queen Ann Hines, King Edward, Chick Rodgers, Billy Branch, Big Bill Morganfield, Mud Morganfield, Eddie Cotton, Jr., and Clarksdale native L.C. Cooke, brother of soul legend, Sam Cooke. In addition, a special presentation was made to R&B legend Millie Jackson, the inaugural Millie Jackson Award.

Delta Center presents at Jus Blues Conference

Performer Dorothy Moore wows the crowd at the "Blues Got A Soul" Technology Conference sponsored by the Jus Blues Music Foundation on July 31 at the Horseshoe Casino & Hotel in Tunica, Miss.

Dr. Rolando Herts, director of The Delta Center for Culture and Learning, recently gave a presentation at the “Blues Got A Soul” Technology Conference sponsored by the Jus Blues Music Foundation. The conference was held July 31, at the Horseshoe Casino & Hotel in Tunica, Miss.

The purpose of the conference was to share information, resources and emerging opportunities related to the blues music industry. Herts’ presentation, titled “Blues in the Delta: Tourism, Education, and the Creative Economy,” provided an overview of The Delta Center’s work with the International Delta Blues Project, the Mississippi Blues Commission and the Mississippi Delta National Heritage Area.

“I invited Dr. Herts to present at the conference because people in the blues industry need to know about the important work that The Delta Center and Delta State University are doing,” said Charles Mitchell, director of the Jus Blues Music Foundation. “Dr. Herts talked about Delta State’s International Conference on the Blues that is coming up in October. He also talked about the Mississippi Blues Trail and the Benevolent Fund that provides support to musicians who have kept the blues alive.

“The Blues has contributed so much to our world artistically and economically. Our conference attendees were glad to learn that Mississippi has such a fund available. Many of these artists are aging and in poor health. Some have gotten bad financial advice during their careers. Sources of financial assistance like this are critical to our industry.”

Conference presenters included (l to r) Jonathan Mason; Allen Johnston; professor Sandra “SANA” Foster; Charles Mitchell, director of the Jus Blues Foundation; Dr. Rolando Herts; and Rojene Bailey.

Other topics discussed at the conference included legal concerns for musicians, international opportunities for blues artists, blues radio syndication formats, and history and social healing purposes of the blues. Presenters included professor Sandra “SANA” Foster of Clark Atlanta University, entertainment attorney Jonathan Mason, radio personality Rojene Bailey and music business expert Allen Johnston.

The conference was held in conjunction with the 15th annual Jus’ Blues Music Awards held at Bluesville, a state-of-the-art performance venue inside the Horseshoe Casino & Hotel. The event honored important blues and soul artists and music professionals who have contributed much of their lives to advancing and promoting blues music and culture.

Honorees included Kenny Neal, Betty Wright, Fred Wesley, Lucky Peterson, Martha High and Vaneese Thomas, daughter of Stax Records legend, Rufus Thomas. Also, various artists performed, including 16-year-old Mississippi Delta-based Christone “Kingfish” Ingram, who recently played for President Obama and the First Lady at the White House.

“Both the conference and the awards program were educational and informative,” said Herts. “The conference provided practical information as well as scholarly insights about the blues. The awards program provided an opportunity to hear the stories of blues artists, their contributions and their accomplishments. I met so many visitors from other states like Illinois, Georgia, Florida and even California. This event definitely generated tourism activity in the Mississippi Delta region, so it is great that Jus Blues chose Tunica as the place to host it. Hopefully, they will continue to host it right here in the Delta, the home of the blues.”

The mission of The Delta Center is to promote greater understanding of Mississippi Delta culture and history and its significance to the world through education, partnerships and community engagement. The Delta Center serves as the management entity of the MDNHA and is the home of the National Endowment for the Humanities “Most Southern Place on Earth” workshop and the International Delta Blues Project. For more information, visithttp://www.deltastate.edu/academics/delta-center-for-culture-and-learning/.

The Mississippi Delta National Heritage Area is a partnership between the people of the Mississippi Delta and the National Park Service. The MDNHA was designated by U.S. Congress in 2009 and is governed by a board of directors representing agencies and organizations defined in the congressional legislation. More information about the MDNHA, including the complete approved management plan, is available athttp://www.msdeltaheritage.com.